We exist to redefine the way people see and build businesses.

During the 2008 recession, CVM founder Ken Sanginario and his turnaround advisory partners were inundated with assessment engagements from the workout groups of major banks. They spent weeks inside companies to interview management teams, evaluate operations and determine case-by-case if a business could survive.

The work revealed a problem that extended beyond the recession.

Every advisor approached an assessment differently. Findings were often organized by individual departments, even though the problems themselves rarely stayed within departmental lines. A margin problem might begin in operations. A sales problem might be rooted in strategy, talent or leadership. Owners and management teams received detailed recommendations, but not always a clear understanding of how the issues were connected, where to begin or what would create the greatest impact.

Ken began searching for a more consistent and actionable approach: one that could help professionals understand the entire business, distinguish root causes from symptoms and translate insight into an ordered set of priorities. When no suitable system existed, he set out to build one.

Working with functional and industry experts, Ken developed a prototype that brought whole-business assessment, opportunity identification and practical value growth strategies into one structured process. It was tested and refined through years of live engagements, including work associated with the U.S. Department of Commerce’s Manufacturing Extension Partnership, before evolving into a cloud-based platform.

In 2014, the Value Opportunity Profile® (VOP®) officially launched.

But the larger lesson went beyond software. The conditions that make a company vulnerable during a crisis often begin much earlier, hidden beneath growing revenue, increasing complexity, leadership bottlenecks, inconsistent execution or too much dependence on the owner. A business does not have to be distressed to benefit from understanding what is strengthening it, what is constraining it and where to focus next.

That insight became the foundation of Value Growth: a way of thinking that helps leaders and advisors see the business as an interconnected system and build strength through Mindset, Balance and Discipline.

Today, that thinking has evolved into the Value Growth System, bringing together education, process and tools, technology and a multidisciplinary community. At its core is the Value Growth Process: a repeatable approach to understanding the current state, building the foundation and continuously strengthening the business.

The VOP® supports that process with diagnostic and planning technology.
‍Certified Value Growth Advisors® learn to apply the methodology. And CVM's broader community provides the perspective and expertise to support the work as businesses and their needs evolve.

Together, the system helps owners build stronger, healthier, more resilient and transferable companies and equips professionals to guide that work with greater confidence, structure and impact.

What began as a better way to help companies through moments of crisis has become a complete system for building stronger businesses, grounded in the belief that no business should build its future alone.