Joy Pettirossi-Poland, MS
Director of Sustainability Advisory
Joy heads the CVM Division of Sustainability. Professionally, Joy has worked with Investment Advisors and CPAs for over 25 years as an expert in business development strategies, brand differentiation, building strategic alliances and crafting CPE and professional development forums. In 2012 Joy created the MVP (More Value & Profit)™ Program designed to help CPA’s, wealth advisors and business owners create more profitable and sustainable businesses. In 2014 MVP in collaboration with Providence College launched the first “Intangibles Valuation Committee” Task Force through the Rhode Island Society of CPA’s – the first of its kind in the country. In May of 2015 Joy was named Founding Committee Member and Business Liaison for RISCPA’s new “Sustainable Value Committee”.
Joy created the MVP C-Suite Sustainability Challenge an ongoing educational series and training program offered at the Atrion Educational Center at RISCPA. Joy has spoken at the XPX BOSTON Exit Planning Exchange event “How to Make Intangible Value Tangible” which she designed and delivered and XPX Connecticut, “The Upside of Building Partner Value in your Firm; an intangible value primer for owners of CPA Firms, Law Firms and Consulting Firms as a panelist. She has presented her MVP program at the Wharton School of Businesses “New Metrics for Sustainable Business” conference and presented twice at MIT’s Sloan School of Management’s Annual “Sustainable Investing Conference”. Building Bridges and HIP Investor’s collaborative 401(k) sustainability scoring work was featured in September 2014 at the Sustainable Business New Metrics Conference at MIT. Joy’s MVP Program and Intangibles Task Force work has been featured in the CPA Journal, Accounting Today, Sustainable Brands Magazine, CR Magazine and the Providence Business News.
In addition to her business coaching Joy does consulting and volunteer work for schools that are exploring how to build child-centric, experiential curriculums that integrate emotional intelligence and environmental literacy to better engage students, improve learning, increase cognitive performance and enhance overall wellness and empowerment.
Joy has her BA in Psychology from Boston University and her Master of Science MS from Central Connecticut State University.