Sales

Verbal Branding and Game-changing Simplicity

melansonSimplicity modeling allows firms to simultaneously differentiate in the market, unify any number of people, and use Simplicity as a game-changing business tool. The secret sauce is called Verbal Branding™. Unique on the global market and the newest (and easiest) way to grow the value of an organization, this strategy represents a fundamentally better way to not just sell and clarify communications but, overcome complexity and rapidly solve mission-critical problems.

The questions are, what business imperatives do you still need to conquer and, can you unify people around the solutions and continuous improvement?    As featured on Forbes.com.

Contact:  Stephen Melanson, Founder, stephen@melansonconsulting.com


 Sales Strategy & Operations

CustomerCentric Selling® (CCS®)CCS logo spot coated specializes in world-class sales training and is a proven methodology for predictably improving revenue growth and sales performance. Founded in 2002, CCS® helps clients worldwide to implement repeatable, auditable and scalable sales processes that, when combined with CustomerCentric Messaging® (Sales Ready Messaging®), guides Marketing and Sales to have meaningful conversations with customers and prospects. This results in winning high-value deals, retaining and growing client relationships and improving the predictability and accuracy of sales forecasts. CustomerCentric Selling® is annually named to Training Industry’s list of Top Sales Training Companies and the CCS® Sales Blog has been named as one of the Top 50 Must-Read Sales Blogs (by Docurated). Stay connected to CustomerCentric Selling® via Twitter, LinkedIn, Facebook, Google+, Vimeo and YouTube.  Sign-up for the CCS® newsletter here: http://www.customercentric.com/subscribe

Contact: Frank Visgatis, President & COO, fvisgatis@customercentric.com


Customer Base

Quadrant 5Quadrant Five leverages customer perspectives to focus its clients on the measurable strengths that their customers will both recognize and reward. Applying a highly productive methodology, Q5 works with management teams to identify both the competitive edge that makes their company unique and the A-List customers who represent the greatest opportunity for growth. Through effective engagement with those A-List customers, Quadrant Five identifies the products, services, values and messaging that indicate the greatest opportunity for sustainable, profitable growth. Customer assessments incorporate a mix of internal capabilities, customer relationships, profit drivers and other factors to bring new energy and impact to client initiatives. Assessments require relatively little management time and turnaround is usually one month or less, with a likely payback period of three-to-six months.

Contact:  Michael Rosenbaum,  michael@quadrantfivefocus.com